ميزات
Features
Everything your front line needs. Nothing it can fake.
Each feature below maps to a rule in the platform, not a marketing claim. Approved facts are enforced. Mandatory replies are enforced. Escalation paths are enforced. That's the point.
Always awake, never tired
NOOR answers at 3:00 a.m., during the holiday rush, and while your phone is ringing. No shift schedule, no voicemail, no missed leads — the first response is instant, every time.
Arabic first, English built in
Trained on Saudi dialect, Najdi and Hejazi expressions, and Standard Arabic. A customer who writes in colloquial Arabic gets a natural Saudi answer back — not a translation.
WhatsApp Business native
Built on the Meta WhatsApp Business Cloud API from day one. Your team keeps one number; NOOR handles the overflow, the FAQs, and the bookings while humans keep the relationships.
Bookings that actually sync
Tables, check-ins, consultation rooms, viewings — NOOR books against real availability rules you define, sends confirmations and reminders, and reconciles no-shows automatically.
CRM & system-of-record sync
Every conversation lands in your CRM with the full transcript, the outcome, and the structured data it extracted: names, numbers, dates, amounts, and next steps.
Analytics you can act on
Weekly digests and a live dashboard: volume by channel, resolve rate, escalation reasons, average sentiment, and the ten questions you get asked most. Built to find the gaps.
Custom agents, one command away
Ship a new agent — a car sales concierge, a clinic scheduler, a hotel front desk — by writing its job description, approved facts, and boundaries. No code, no prompt engineering team.
White-label, your brand only
Your name, your colors, your voice. The customer never sees the word “AI” unless you want them to — they see your brand answering them, perfectly, at scale.
The eighth habit
What we don't do
NOOR never invents prices, never confirms availability it wasn't told, never negotiates discounts it wasn't given, never promises VIP treatment. When the answer isn't on your facts list, the answer is your exact follow-up script — verbatim. Boring by design. Reliable by enforcement.
In the numbers
What the enforcement actually changes
From our first nine months across Riyadh: restaurants, clinics, one hotel, an auto dealer, a real-estate agency.
0
invented prices or fake availability in 9 months of live traffic
89%
of conversations resolved fully without a human, at peak
41s
median first response across WhatsApp, web, and voice combined
100%
of escalated conversations delivered with full context to the queue
FAQ
Feature questions, short answers.
NOOR escalates with the full context: the transcript, what was asked, what was offered, and the guest's details. Your team gets a notification and takes over in one click. Nothing is lost in the handoff.
Yes. Our models are tuned on Saudi dialect across Najdi, Hejazi, and Eastern expressions, with code-switching between Arabic and English handled gracefully. You can also lock an agent to one language per conversation.
Yes — voice is available in Saudi and UAE. NOOR takes calls with a natural voice, handles the full conversation, and delivers a transcript, recording, and structured summary to your inbox or CRM.
Conversation data is encrypted in transit and at rest, access is scoped per team member, and you can export or delete your data at any time. We process in-region and never resell or train on your conversations without explicit, written consent.
نور
Try every feature on your real questions.
Send us your top 20 customer questions. We'll show you NOOR handling all of them — and exactly where it refuses to answer.