The AI receptionist that
brings light to your business
NOOR answers your customers on WhatsApp, web, and phone — in natural Saudi Arabic and English — books their tables, appointments, and rooms, and hands your team a clean record of every conversation. 24/7. No missed leads. No invented prices.
- WhatsApp, web, and phone — one NOOR for all of them
- Bookings, reminders, and follow-ups that never slip
- Answers only from your approved facts. Nothing invented.
Zaytouna Persian Restaurant
NOOR is watching the line
أهلاً، أبغى أطلع جدول للمطعم الليلة ٠٩:٣٠ لخمسة أشخاص
أهلاً وسهلاً! ميسّرني — أحتاج اسم الحجز ورقم الجوال لتأكيد الطاولة.
Booking recorded · Zaid A. · 5 guests · 21:30 · pending confirmation by team
Reminders scheduled for 19:45 (evening) and 21:00 (day-of)
Trusted by businesses across Riyadh
of conversations resolved without a human
median first-response time, any channel
coverage — holidays, nights, weekend included
languages natively: Arabic & English
The team that never sleeps
Five agent types. One platform. Your brand.
Every NOOR is hired like a person: a name, responsibilities, approved facts, and hard boundaries. Pick the roles you need — or write your own job description.
Front-of-house AI
Receptionist
Greets every guest on WhatsApp, web, or phone. Understands requests in Saudi dialect and Standard Arabic, answers FAQs instantly, and hands off to a human when a decision is needed.
Bookings & appointments
Scheduling
Manages tables, consultation slots, and check-ins end to end. Confirms, remands, and reschedules without your calendar ever being opened — and syncs confirmations back to your tools.
After-hours care
Support
Your 2 a.m. hero. Handles returns, complaints, follow-ups, and status questions with your tone of voice, your policies, and full receipts of what was promised.
Qualification & follow-up
Sales
Books test drives, viewings, and discovery calls. Qualifies leads against your criteria, prices only from approved lists, and never chases a lead your team flagged as closed.
Your own agent
Custom
Define a new agent the same way you hire a person: a name, responsibilities, approved facts, hard boundaries, and the exact replies it must use. Deployed in under an hour.
Why NOOR
Built for the Saudi market. Serious about reliability.
We started this platform to solve a problem we live in: restaurants that lose tables at 10 p.m., clinics that miss 2 a.m. calls, hotels whose inbox drowns before opening hours.
Always awake, never tired
NOOR answers at 3:00 a.m., during the holiday rush, and while your phone is ringing. No shift schedule, no voicemail, no missed leads — the first response is instant, every time.
Arabic first, English built in
Trained on Saudi dialect, Najdi and Hejazi expressions, and Standard Arabic. A customer who writes in colloquial Arabic gets a natural Saudi answer back — not a translation.
WhatsApp Business native
Built on the Meta WhatsApp Business Cloud API from day one. Your team keeps one number; NOOR handles the overflow, the FAQs, and the bookings while humans keep the relationships.
Bookings that actually sync
Tables, check-ins, consultation rooms, viewings — NOOR books against real availability rules you define, sends confirmations and reminders, and reconciles no-shows automatically.
CRM & system-of-record sync
Every conversation lands in your CRM with the full transcript, the outcome, and the structured data it extracted: names, numbers, dates, amounts, and next steps.
Analytics you can act on
Weekly digests and a live dashboard: volume by channel, resolve rate, escalation reasons, average sentiment, and the ten questions you get asked most. Built to find the gaps.
Custom agents, one command away
Ship a new agent — a car sales concierge, a clinic scheduler, a hotel front desk — by writing its job description, approved facts, and boundaries. No code, no prompt engineering team.
White-label, your brand only
Your name, your colors, your voice. The customer never sees the word “AI” unless you want them to — they see your brand answering them, perfectly, at scale.
From our customers
What “light” looks like in practice
We stopped losing Saturday-night reservations at 10 p.m. NOOR holds the phone-line energy on WhatsApp, books the table, and my team gets a clean list every morning.
Appointment reminders went out to every patient without our receptionist spending a single minute on it. No-shows dropped in the first two weeks.
Guests message at all hours. NOOR answers like our concierge desk, records every request word-for-word per our scripts, and the team confirms. Zero invented prices since launch.
Questions, answered
Before you ask
No. Every agent works only from an approved facts list you own — the room list, the price sheet, the policy. Anything outside it gets a fixed, honest reply and is forwarded to your team. This is a platform rule, not a prompt suggestion.
Most teams are live in under a week. Day 1: we capture your facts, scripts, and tone. Day 2–4: agents are trained on your channel and tested against real transcripts. Week 1: supervised shadow mode, then full handover per channel.
NOOR escalates with the full context: the transcript, what was asked, what was offered, and the guest's details. Your team gets a notification and takes over in one click. Nothing is lost in the handoff.
Yes. Our models are tuned on Saudi dialect across Najdi, Hejazi, and Eastern expressions, with code-switching between Arabic and English handled gracefully. You can also lock an agent to one language per conversation.
NOOR now takes phone calls. A natural Saudi voice answers your line, handles the conversation, and delivers a transcript plus summary to your inbox or CRM.
See voiceنور
Bring light to your front line.
Go live with a NOOR agent before your next rush. One week from now, your messages stop piling up.