نور عناوية المكطب
About
Built in Saudi Arabia. For every Saudi business.
NOOR exists because a 2 a.m. reservation call went to voicemail — in one of the businesses that would later test the platform. The name is light. The mission is: no business in this market should be closed when its customers are awake.
Mission
Every Saudi business — from a shawarma stand to a 500-room hotel — should have a front line that never sleeps, never fakes, and never loses a customer to a voicemail.
Promise
An agent answers only what you approved. When it can’t, it says your exact words and hands your team the whole story. That promise is enforced by code, not by vibes.
Roots
Founded and operated from Riyadh. Built on the dialects, channels, and payment realities of this market first — and for this market first.
The story so far
From one missed call to a platform
Spring 2026
The 2 a.m. voicemail that started it
One of our founding businesses missed a 2 a.m. reservation call from a table of eight. The restaurant answered at 9 a.m. and the customer was gone. That voicemail is the founding story of NOOR: a front line that only exists while someone is awake.
May 2026
Private beta: one restaurant, one channel
The first NOOR agent went live on WhatsApp for a single restaurant in Riyadh. One purpose: stop losing dinner reservations after 8 p.m. The approved-facts engine and mandatory reply templates shipped on day one — not because they were easy, but because they were the whole point.
September 2026
Five businesses, three industries
Restaurants, a clinic, a hotel, an auto dealer, and a real-estate agency. Dialect tuning went deep: Najdi and Hejazi expressions, code-switching, Arabic numerals. The rule layer stopped being a feature and became the platform.
October 2026
Voice GA
NOOR started taking phone calls in Saudi Arabia and the UAE. The voicemail is officially history. Median response: 700 milliseconds, first ring.
Who we are
Small team. Three obsessions.
We’re deliberately small — and deliberately Riyadh. Three teams, each with an obsession that shows up in the product.
Engineering
The rule layer, the channel adapters, and the guardrail packs. People who think about what the system must never do before what it should do.
Language & Dialect
Saudi dialect specialists and linguists who tune greetings, tone, and register business by business. This is a craft team, not a prompt file.
Customer Success
The shadow weeks, the fact-list onboarding, the escalation-queue reviews. Your NOOR only gets as good as this team's work in week one.
نور
We’re building the front line of the next ten years.
Riyadh businesses get first access to everything NOOR ships: new dialects, new channels, new agent types.